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Seller

Seller

01 Let Me Help You Sell Your Property

Selling a home can be a complex process, but it doesn't have to be stressful.

We are dedicated to guiding you through the real estate market to achieve the best possible outcome together.

02 The Process: Selling Your Home

So you have decided to sell your property. Before anything else, it is a good idea to sit down and clarify your motivations and draw up a basic time frame for the selling process.

Why Sell?

Why do you want to sell your property? Do you intend to simply find a larger property, or do you plan on moving to another neighborhood, school district, city or state? You might think your reasons are obvious, but it would do well to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for us to determine the most appropriate option for your specified financial, lifestyle, and real estate goals.

When Should I Sell?

You should immediately establish your time frame for selling. If you need to sell quickly, we can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with one of our expert real estate agents to thoroughly review the current market conditions and find the most favorable time to sell.

What Is The Market Like?

When you work with us, you can be sure that you will have our knowledge, expertise and negotiating skills at work for you to arrive at the best market prices and terms. We will keep you up-to-date on what is happening in the marketplace and the price, financing, terms and conditions of competing properties. With us, you will know exactly how to price and when to sell your property.

How Do I Optimize My Finances?

Deciding to sell your property demands a serious consideration of your current financial situation and future possibilities. With the help of our qualified agents, you will be able to effectively assess the cumulative impact of these changes, estimate potential proceeds of selling your property, and plan effective tax savings and estate planning strategies. We will ensure that you not only take control of your finances, but use them to their fullest potential.

Why Should You Choose Our Professionals?

You may opt to sell your property independently. There are many excellent reasons, however, why you should choose us to assist you in this important undertaking. We will ensure that you maximize your opportunities in the current real estate market. With our extensive contact networks that we have developed through the many national and international organizations, of which we are members, as well as our current and past clients, we will employ the most effective marketing and advertising strategies for your property. We will also guide you through the complicated paperwork involved, from the initial agreement to the final documents.

What To Look For In An Agent.

The following are a couple of factors to keep in mind when looking for a listing agent:

1. Education. The most important factor in choosing a real estate professional is their education in the real estate industry. Our professionals have advanced training and education, allowing them to be among the top agents in the world and earning prestigious designations in the various fields of real estate.

2. Experience and Expertise. You want a full-time agent who is familiar with your area and with the type of property you intend to sell. Does he or she employ a diverse range of marketing and advertising strategies? How tech-savvy is your agent? How many similar properties has he or she been able to sell in the past?

3. Availability and Commitment. Your agent should be capable of prompt and decisive action during the course of selling your property. Does your agent make it a point to keep in touch with you constantly? Can your agent easily be contacted in case of emergencies or even for the simplest questions? Is your agent available on the weekends or in the evenings when most buyers are out looking?

4. Rapport. Does your agent take the time to listen to your goals and clarify your needs? Can your agent understand your unique situation and be genuinely concerned about the outcome of the process? Your listing agent will be your guide and partner in this crucial decision, so it is important to find one with whom you can get along.

What Is Your Property Worth?

Without a professional agent, most independent property sellers tend to overestimate the value of their property. You can avoid this pitfall by consulting with an experienced real estate listing agent.

You can do a lot to increase the appeal of your property and to create a lasting impact on potential buyers.

What To Do To Prepare:

The following are a couple of factors to keep in mind when listing your property for sale:

1. Curb Appeal.

Keeping your landscape pristine, and adding creative touches to your yard, such as colorful annuals, will create an immediate impact on passers-by and potential buyers.

2. Property Repairs.

Simple upgrades such as window repairs, polishing the doorknobs, and a fresh coat of paint in the most frequently used rooms will instantly brighten up the property.

3. Cleanliness and Staging.

Keep your property uncluttered, sweet-smelling and well-lit from top-to-bottom. Pay attention to details: put away the kitty litter, place a vase of fresh flowers near the entryway, pop a batch of cinnamon rolls in the oven, have your carpets cleaned. Your agent will scan the property before it is listed for sale to see how you can improve the staging of your property.

4. Disclosures and Inspections.

We are very familiar with the legal procedures involved in disclosures and are ready to help you develop a thorough disclosure statement beneficial to both you and the buyer, as well as suggest home improvement measures before placing your property on the market (such as termite and pest inspections).

5. Showtime.

Presenting your property to potential buyers is a job that we will take care of for you. Buyers feel more comfortable discussing the property with the agent, if you are not there. Moreover, your agent will know what information will be most useful in representing your interests when speaking with prospective buyers.

The Price Is Not Always Right.

“The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust our professionals to help you thoroughly evaluate every proposal without compromising your marketing position.

Negotiating The Right Way.

We take the ethical responsibility of fairly negotiating contractual terms very seriously. It is our job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agents, we will guarantee a thorough and objective assessment of each offer to help you make the right choice.

The Initial Agreement and Deposit.

An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary from state to state, but in order to be a legally, binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in the closing agent’s escrow account pending the fulfillment of conditions or contingencies in the effective agreement.

Some important tips to keep in mind to streamline the process even further:

  • Keep written records of everything.
    For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. We will assist you in drafting all the paperwork for your sale and make sure that you have copies of everything.
  • Stick to the schedule.
    Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process we will keep you constantly updated so you will always be prepared for the next step.

Inspections and Appraisals

Most buyers will have the property inspected by a licensed property inspector within the time frame that was agreed upon in the effective contract to purchase. Some buyers will have several different inspectors inspect the property, if they wish to obtain professional opinions from inspectors who specialize in a specific area (eg. roof, HVAC, structure). If the agreement is conditional upon financing, then the property will be appraised by a licensed appraiser to determine the value for the lending institution via third party. This is done so that the lending institution can confirm their investment in your property is accurate. A buyer of a commercial property may also have a complete environmental audit performed and/or soil test, if required by the lending institution.

The Closing Agent.

Either a title company or an attorney will be selected as the closing agent, whose job is to examine and insure clear title to real estate. After researching the complete recorded history of your property, they will certify that 1) your title is free and clear of encumbrances (eg. mortgages, leases, or restrictions, liens) by the date of closing; and 2) all new encumbrances are duly included in the title.

Contingencies.

A contingency is a condition that must be met before a contract becomes legally binding. For instance, a buyer will usually include a contingency stating that their contract is binding only when there is a satisfactory home inspection report from a qualified inspector.

Before completing his or her purchase of your property, the buyer goes over every aspect of the property, as provided for by purchase agreements and any applicable addendums. These include:

  • Obtaining financing and insurance;
  • Reviewing all pertinent documents, such as preliminary title reports and disclosure documents; and
  • Inspecting the property. The buyer has the right to determine the condition of your property by subjecting it to a wide range of inspections, such as roof, termite/pest, chimney/fireplace, property boundary survey, well, septic, pool/spa, arborist, mold, lead based paint, HVAC, etc.

Depending on the outcome of these inspections, one of two things may happen:

1. Either each milestone is successfully closed and the contingencies will be removed, bringing you one step closer to the closing; or

2. The buyer, after reviewing the property and the papers, requests a renegotiation of the terms of contract (usually the price).

How do you respond objectively and fairly to the buyer when a renegotiation is demanded, while acting in your best interests? This is when a professional listing agent can make a real difference in the outcome of the transaction. Having dealt with various property sales in the past, we guarantee our expertise and total commitment to every customer, no matter what their situation is.

Loan Approval and Appraisal.

We suggest that you accept buyers who have a lender’s pre-approval, approval letter, or written loan commitment, which is a better guarantee of loan approval than a pre-qualification or no documentation from a lending institute. Expect an appraiser from the lender’s company to review your property and verify that the sales price is appropriate.

Closing Day

If you have come this far, this means that it is almost time for a congratulations, but not yet. Do not forget to tie up these loose ends:

Final Walk-Through Inspection.

More of a formality than anything else, the final inspection takes place the day before, or the day of the closing. The buyer visits the property to verify that all is in working order, everything is the same as when the buyer last viewed the property, and that there are no extra items left behind.

Cancel Home Services and Utilities.

We will provide a list of useful numbers for the termination of home services and utilities after the closing occurs.

Be Prepared.

We are ready to assist you should an unforeseen glitch pop up, even at this last stage. If something at the property breaks down or the buyers’ loan does not pull through on time, there is no need to worry. We have encountered these problems before so we know how to handle them efficiently and in a stress-free manner.

Closing.

The closing agent will furnish all parties involved with a settlement statement, which summarizes and details the financial transactions enacted in the process. The buyer(s) will sign this statement and then you will sign as well as the closing agent, certifying its accuracy. If you are unable to attend the scheduled closing, then arrangements can be made depending on the circumstances and the notice that we receive. If you are receiving funds from the transaction, you can elect to either have the funds wired electronically to an account at your financial institution, or have a check issued to you at the closing. The seller should arrange to have all property keys and any other important information for the new purchaser at the closing, so that the purchaser may receive these items at this time.

03 Marketing Strategy
Pricing
Pricing
Pricing is a marketing strategy and pricing a home right requires balancing a myriad of factors. In partnership with you we consider the following to net you the most while remaining competitive. Market condition, property condition, location, market trends, comparative analysis of like properties sold and timing.
Home Prep
Home Prep
After a thorough review of your home, we will provide recommendations needed to support the maximum price and to attract the best buyers. If needed, we have reliable and cost-efficient vendors including movers, window washers, house cleaners, carpet cleaners, handymen, landscapers, painters, and flooring contractors. We coordinate and oversee the vendors to assist you with all your needs.
Professional Photography And Videography
Professional Photography And Videography
At Maty Guiza & Associates we use only the best professional photographers to represent the Brokerage. They will take many photos and/or video of your home, using the latest and most sophisticated techniques, to ensure the absolute best photos and videos are used in the marketing of your home.
Brochures, Flyers, Postcards, And In-House Marketing
Brochures, Flyers, Postcards, And In-House Marketing
At Maty Guiza & Associates we use only the best professional photographers to represent the Brokerage. They will take many photos and/or video of your home, using the latest and most sophisticated techniques, to ensure the absolute best photos and videos are used in the marketing of your home.
Social Media | Internet Exposure
Social Media | Internet Exposure
Our listings are marketed extensively on social media including Instagram, Facebook, Twitter, LinkedIn, and YouTube. We’ll strategize a targeted social media campaign using these top social networks to garner exclusive attention to your property. This may include professionally designed social templates that will feature your home in the brightest light
Innovative Open Houses
Innovative Open Houses
At Maty Guiza & Associates we have written the book on Open Houses. Open houses are a great opportunity to interact with buyer’s looking for homes, either on their own or with their agent. This creates an opportunity to demonstrate the features and benefits as to why your home is the best home for their needs.
Digital Footprint
Digital Footprint
Our marketing approach scales to a wider range of potential buyers online. Through ListHub your property will be featured on over 500 Real Estate sites and will appear on all the top online search sites for maximum exposure. Google searches, Zillow, Instagram, Redfin Realtor.com.
For Sale Signs
For Sale Signs
A Maty Guiza & Associates our agents use professional and branded signs to identify that your home is offered for sale.
Home Staging
Home Staging
Whether it’s an easy decluttering or a full-scale approach, staging emphasizes all the best features of your home while compelling potential buyers to see it as their own. A staged home makes an impactful impression through print and digital media, as well.
Direct Mail
Direct Mail
As part of your Marketing Strategy, we deploy professionally created marketing collateral of your home to target market via mailings to a large database of potential buyers.
Broker Tour
Broker Tour
A broker tour for your home will introduce your home to the brokers who are on tour regularly. These agents are keeping up on the inventory and searching for buyer needs. On your tour, we point out the various highlights and features of your home to give it its best exposure to the market. (When available)
Nationwide Referral Network
Nationwide Referral Network
Maty Guiza & Associates belongs to a nationwide referral network that will provide additional exposure for your home to this motivated group of agents.
Virtual Tour
Virtual Tour
We have the resources to stay connected with interested buyers, even at a physical distance. Whether it is through our tech programs, we have the means to give your home the exposure it needs.
Home Warranty
Home Warranty
If needed, we may provide a home warranty during the listing period.
Transaction Management
Transaction Management
We will manage the details of your real estate transaction to ensure you close in a timely fashion and with as little stress as possible.
After You Close
After You Close
Our business is based on relationships and outstanding service. After you close, we will be your source for referrals for all types of businesses. We partner with competent professionals who would be happy to assist you with any home maintenance or repairs.
04 Luxury Home Marketing
Maty Guiza & Associates is a proud member of the Institute for Luxury Home Marketing and holds the Certified Luxury Home Marketing Specialist designation. Maty Guiza has over 20 years of experience, combining real estate and financial expertise to deliver exceptional results. Her extensive training in the luxury home market ensures top-tier service and effective outcomes. Fluent in Spanish, Maty connects with diverse clients, offering personalized, dedicated support. She excels in analyzing market trends, strategic pricing, and comprehensive marketing plans, targeting local, national, and international buyers. Maty's commitment to client success and her deep understanding of the luxury market make her a trusted partner in real estate. Contact Maty Guiza & Associates to experience unparalleled expertise and service.
05 What Our Clients Say
I recently sold a multi-unit residential property that posed a number of challenges. Maty did an excellent job of keeping communications and options open to all parties. At the end of the day, she was able to get the transaction closed and I think all parties were very satisfied. Highly recommend Maty who comes with the skills to identify quality buyers who can close the deal.
I just wanted to say Thank You for helping me with my first listing transaction and making yourself available for my potential buyer on a short notice. I couldn’t have done it without your support and guidance. I appreciate your constant advice and recommendation; your guidance and experiences have been invaluable, you are a great leader, and I couldn’t have asked for a better mentor. Because of you, I know I will have a successful real estate career. I’m truly blessed to have you in my corner.
Maty was referred to me by a good friend. She had sold her property in record time. My property had been a rental and needed a lot of repairs. Maty evaluated the rental, provided me with her professional opinions as well as a report with a checklist. She offered to manage the project for me which at first I did not want to do. I could not believe how fast she turned my rental into a beautiful home! I was stunned! Her team hosted the open houses and I sold my rental for much more than I thought possible. I highly recommend Maty to all of my friends and family. She is kind and very professional.
I asked to do a testimonial on Maty because I know how difficult it is to sell your home for the highest price. Maty came into our home, evaluated the work that needed to be done, and provided my husband and I with a report. Her presentation was amazing! We followed through with her recommendations and her strategy. She sold our home for over our expected asking price! Had we followed her recommendation, we could have sold for higher, but we were afraid of our timing. I recommended Maty to all of my friends and clients. She has not failed us and remains as the only realtor that I will trust 100%. We will buy our next home with her.
Our parents' home had to be sold. Maty managed the entire process for our family so that we did not have to deal with the emotional toll that it was taking on us all. She listened to our concerns, made sure she worked within our budget, was at the home daily to manage the demolition, addition, and even saw to it that the home was packed, or sent off to goodwill. Having a senior real estate specialist on our team made the world of difference. She had personal experience in dealing with Alzheimer's and knew that we had a lot on our plate. She not only managed the transition process but she sold the home as well! I highly recommend Maty for her personal integrity, professionalism, negotiation skills, experience with seniors, and is an awesome real estate broker!
During my divorce, I didn't know who I could trust to represent us in selling our family home. We had deferred maintenance inside and outside of our home. A family friend recommended Maty as she knew that she had helped other people with correcting issues throughout the house and managing the projects. I called her in for an evaluation and she amazed me! She immediately go to work with a cost estimate and had her team of known contractors come out to see the scope of work. Within two weeks, our home looked like it had been remodeled! Maty managed the paint, repair, landscape, staging, and sold our home for twice what we originally said we would get for it! She kept the entire process amicable and made sure that she listened to all of our needs. I highly recommend her and look forward to continued business with her.
I came into contact with Maty because my daughter was so pleased with the construction work that Maty did on a house that she helped remodel. My daughter knew how difficult it would be for me to trust someone to remodel my kitchen on a budget but with good taste. Maty came to my home, evaluated the kitchen and the amount of work required, she used her resources and my kitchen looks fabulous! I am very impressed with her abilities to pick colors and materials that work together. She recommended quality professionals to do the work and she managed the remodel project for me. I would not have been able to handle the project alone, but Maty had everything to schedule and made sure everything was to plan. She is an excellent project manager and I highly recommend her!
During the pandemic, I didn't know how to navigate the issues I had with my tenants. Maty provided me with weekly updates on the Moratorium on Evictions for Los Angeles County as well as how to navigate the loans and other aspects of my real estate holdings. I rely on Maty to provide me with her background experience for my property management. Maty is someone that makes you feel like you are part of her family and is a pleasure to work with.
Maty and her team have been terrific to work with! She helped me obtain the financing that I needed to finish the construction of an ADU, then she recommended the best painters to repair the walls, and bring my homes back to life. She listed my home and her team members hosted open houses. Maty keeps her word and always makes sure that she follows up. I have known her for years and have full confidence in her ability to manage the sale process. As a business owner, I know how important it is to always communicate with clients, and Maty ensures that I am always "in the know". Maty is a true professional and I highly recommend her.
Maty Guiza is the person you need to hire to remodel and sell your house. She is very professional and trustworthy. We hired (My Parents and I) Maty to remodel their kitchen back in 2017. This kitchen was in a desperate need of a makeover and Maty handled everything for us. She gutted the kitchen, went shopping for the materials, flooring, cabinets, counter tops, she even designed a beautiful table that my mom and dad adore and have breakfast in every morning!! In 2021 Maty helped me by remodeling and selling my condo in less than 2 months! She updated the kitchen, bathroom , living room and dining room to bring up the value to sell it and she got it done all within 2 months. She also helped me purchase my current home and she stood beside me helping me negotiate with the seller’s realtor and supporting me with all my decisions. I have known Maty for over 20 years and she is a very reliable, honest and caring person. I strongly recommend Maty for your real estate needs. Sincerely, SZ

Why Work With Maty Guiza

04 Why Work With Maty Guiza
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